Google Analytics Much of the beauty of digital marketing is the ability to collect, analyze, and react to performance metrics and other data from your campaign. From identifying what regions are most likely to convert into a customer, to how website visitors interact with your site, to what part of your sales funnel needs improvement, data makes campaigns better. The fundamental backbone of your online marketing initiatives will likely be Google Analytics. This power-full free tool from Google enables you to: Understand your website performance. Attribute website conversions to traffic sources. Optimize your website to drive more sales. Build Google AdWords remarketing lists based on the user’s website behavior. That is just the start, when O3M sets up your Analytics for you, you’ll benefit by having: A custom designed dashboard. See the data that is most important to you at a glance. Goals, events, and funnels configuration: Develop an advanced understanding of how users interact with your site. Custom Dimensions and offline data: Take a 360-degree view of your business by syncing your offline activities and online behavior. Learn more about advanced Google Analytics configuration by contacting .